廣告業務經理/資深廣告業務經理 Account Manager /Senior Account Manager

An Account Manager / A Senior Account Manager has primary responsibility for the management of their accounts. You will focus on the accurate and timely delivery of creative work, ensuring commercial success for both client and agency. This is the ideal role for someone who is motivated and talented in building client relationships. Some responsibilities include, but are not limited to: Client Relationships • Build and maintain good client relationships • Participate actively in client calls and run and control client meetings e.g. take a central role in discussions on specific materials you are responsible for • Meet regularly with clients’ team to plan and progress account activity • Analyse clients’ marketing plans and advise accordingly • Gather, share and act upon feedback from the client on campaign work to build satisfaction, recognition of agency value and feed credentials/effectiveness award entries • Utilise your experience to respond to situations Strategy • Plan and conduct desktop and field market research • Develop an understanding of marketing strategies and tactics that will be appropriate and effective for your clients • Develop an understanding of why creative work has been developed and its relevance to a client’s strategy Creative • Develop ideas briefs, feeding in research / account / marketing knowledge • Brief creative teams in a simple, concise, yet inspiring manner, ensuring, at all times, that they are fully aware of the client’s requirements • Critique creative work and provide evidence-based opinions • Ensure that the creative output matches the client’s brief and Agency’s standards, as well being compliant with all the necessary legal and regulatory requirements • Present and sell tactical creative ideas and work to clients on accounts that you are managing on a day-to-day basis • Challenge client thinking when appropriate in line with campaign objectives and core creative idea/critique work in a constructive manner in line with the brief • Champion and demonstrate passion for the creative output