我們為一家大型外商消費品公司尋找 Marketing Sr Supervisor
負責營養保健食品的 產品portfolio管理、新品上市、positioning、pricing、forecast、上市、行銷、促銷活動、教育訓練 等。
Draft and execute all aspects of marketing programs for assigned products to support the annual operation plan be carried out successfully.
<Key Responsibilities and Performance Objectives>
1. Draft and implement marketing programs including product portfolio management, new product launch, product registration, product communication, promotional activities, etc..
2. Coordinate with internal & external parties to ensure a smooth and successful execution of assigned marketing program.
3. Collect and analyze market and consumer information in the field including market development, competition movements, and consumer insight to have quality data that enables to develop strategy and plan.
4. Handle distributors and consumers' queries for the assigned products to ensure the questions or problems are dealt with in a responsible manner.
5. Communicate and follow up on the product quality/service issues with related internal/external parties.
需求條件:
1. 至少6年以上行銷工作經驗。
2. 具備營養保健食品相關經驗或技術背景。
3. 良好的規劃、溝通協調、執行力。
4. 有營養師證照者尤佳
5. 英文聽說讀寫流利。
工作內容:
加入我們的產品管理團隊,負責新產品的開發、現有產品組合的優化,以及跨部門協作以實現市場需求和公司目標的高度契合!如果你對市場洞察敏銳,擅長產品規劃與數據分析,這將是你發揮專業的舞台。
主要職責:
• 新產品規格撰寫:根據客戶需求及市場數據,制定新產品規格,推動開發與優化產品組合。
• 產品管理:協助產品組合的優化,包括樣品管理、技術文檔維護及定期報告整理。
• 需求優先級設定:分析市場需求與數據,確定產品開發的重點功能,推動產品戰略規劃。
• 市場分析與報告:進行市場與競爭分析,發掘增長機會,並利用 Google Sheet/Excel 提供數據驅動的洞察和策略建議。
• 產品培訓:為內部團隊和客戶設計並提供產品培訓資源,促進產品應用。
• 專案協調:與跨部門團隊合作,管理功能優先級,確保高品質的功能按時交付。
• 產品成功指標:設定並追蹤產品績效指標,透過數據分析優化產品策略。
• 高效問題解決:主持問題解決迭代會議,應對產品生命週期管理中的挑戰。
Key duties:
• New Product Spec documentation: Using customer insight and collected data to guide product development, launch and optimize new products within a portfolio.
• Product management: support product portfolio optimization, assist with the maintenance of sampling, technical documentation and reporting.
• Prioritize Like a Pro: Analyze needs and data to establish the features that matter most, driving strategic development.
• Insights and reporting: Conduct market and competitor analysis to identify growth opportunities and prepare data-driven insights and reports using google sheet/excel to guide strategic product decisions.
• Product Training: build assets to support training and education to our internal teams and our customers
• Coordinate sprint planning and backlog prioritization: Cross functional team collaboration for feature prioritization, and design decisions to deliver high quality features on time.
• Product success metric: Set and track product success metrics, analyzing data to make data-driven improvements and guide future development.
• High-impact problem sprint: lead and host the high-impact problem sprint to mitigate the issue on product portfolio lifecycle management.