亞太區公共關係專員 (APAC PR Specialist)

The PR Specialist – APAC will manage media and influencer communications across the region. The role includes planning and executing outreach strategies, localizing PR materials, managing media relations, and collaborating with regional marketing teams. This person will also identify emerging voices, create region-specific narratives, and ensure alignment with Cooler Master’s global messaging. Key Responsibilities – Develop and execute regional PR strategies for campaigns, product launches, and brand-building efforts. – Localize global press releases and media materials for APAC. – Build and maintain relationships with key tech/lifestyle media, influencers, and KOLs. – Coordinate media seeding, reviews, and partnership opportunities. – Work closely with product and regional team to synchronize messaging and rollout timing. – Track media and influencer coverage, preparing monthly reports with insights and recommendations. – Identify new trends and rising media/influencer figures in each local market. – Act as a brand guardian in external communications.